For this episode of Projecting Change Interview Series, we chat with Alex Mazerolle, Founder of Girlvana.

Alex is definitely a change-maker and extremely loved and admired in her community. She founded a powerful organization, Girlvana, with the intention to empower teen girls and young women with the tools for higher living and learning. Alex combines her passion for yoga and meditation with the love for fashion and healthy living while providing a space to empower young women. Her presence articulates the importance of self-love, awareness, and GIRL POWER!

As Alex holds a lot of love, charm, and energy, we are extremely excited to announce that she’ll be facilitating the workshop following the screening of Bully, as apart of Youth Day. She will be alongside Jian Pablico VARS/TY INITIATIVE to present an empowerment workshop.

Q: How are you projecting change?

I am working with an amazing volunteer team on the start-up of a new non-profit called Peace Geeks. We help strengthen the technological and professional capabilities of non-profit organizations working on peace, accountability and human rights initiatives by remotely connecting them to skilled volunteers. Our client organizations gain the benefit of skilled volunteers, while our volunteers (over 100 and counting) can stay at home and have the opportunity to make an impact globally. We also have a secondary objective of raising public awareness about the important work done by individuals and organizations working on these issues around the world. We don’t hear their stories often enough through traditional media channels and we want to help change that.

We want to work on projects that advance the strategic objectives of our client organizations so what that looks like will vary from one organization to another, but projects can include: developing organizational web sites to disseminate important information with relevant audiences; setting up data collection or crowd sourcing tools to assist with research, programming and policy advocacy efforts; implementing mobile phone applications to assist with early warning tools or to support awareness-raising campaigns; creating training programs for social media strategy, web site management, etc. We also work on the development of strategic management and planning skills, including team coaching, marketing strategy, human resources management, program strategy, etc. We will also explore developing new tools or integrating several existing tools if and when we see that it addresses a broad need.

Q: Do you feel film has power to create social change?

Yes, absolutely. In fact, this team initially came together after 14 individuals who didn’t really know each other met up watch the documentary film ‘Pray the Devil Back to Hell’ at the Amnesty International Film Festival this past November. This movie tells the amazing story of the Liberian women’s movement, which played a pivotal role in helping to end the 14-year civil war in that country. When the screening ended, the energy was palpable. Many of us wanted to do something to support the amazing work of organizations such as Women in Peacebuilding Network (WIPNET), featured in the film. I have since toured this film across the country for different audiences, and no matter where I show it, people are inspired by the courage and fiery determination of the Liberian women.

Q: Tell me about the inspiration behind your newly founded NGO…

Apart from the screening, the idea for Peace Geeks culminated from my experience in the private sector where I worked on IT projects for eight years, and later in the non-profit sector and with the UN where I worked on peace and security issues. I came to realize that many of the organizations working in this space lacked the basic tools, systems and skills they needed to be most effective with their limited resources. Sometimes cost is the most significant barrier to accessing these tools, but more often than not, it is lack of awareness about the options available or limited access to the skills needed to get them. Some non-profits also may have limited strategic management capabilities and in some cases we may have a role to play in supporting the development these skills.

Another important piece of the puzzle was that I could see that many people with professional backgrounds wanted to contribute their skills and time to support such organizations, but just didn’t know where to get started. We help make these connections and harness this potential. We recognize that while the core work on these issues happens on the ground in the countries where our clients operate, we can nevertheless play an important support role in building their technological and management capabilities so they can be most effective with their resources and make the greatest impact in their communities.

Interested in finding out more about Peace Geeks? Checkout the website at www.peacegeeks.org .

Want to get involved? Send an email to volunteer@peacegeeks.org or register as a volunteer at www.peacegeeks.org/pg/volunteer_registration.php

- Rebecca @rebeccaapeel

The atmosphere was no less explosive as excited Sea Shepperd enthusiasts lined up for rush seating to Eco Pirate: The Story of Paul Watson. Following the film the Sea Shepherd himself took the stage and answered questions from the crowd.

One of my favorite humorous quotations of the night (there were many).

“I’m not ‘wanted’ for anything specific, but people tend to give me a hard time when I cross borders.” – Paul Watson

Checkout the picks from our flickr album…

Live from the festival checkout the feed!

Get into the feed and your tweet voice into the action #PCFF2011 or @PCFFVancouver

Haven’t made it down to a film yet? Checkout the schedule! Great films and speakers tonight and more to follow tomorrow! http://projectingchange.ca/schedule/

Rebecca – @rebeccaapeel

Last Tuesday’s Projecting Change Through Social Media was an incredible event. A partnership between by SMCYVR and the Projecting Change School Media team, it was held at the soon-to-be finished HiVE Vancouver.  The HiVE is a 9,000 square foot collaborative workspace for sustainability and creativity focused people located at 128 West Hastings Street in downtown Vancouver.

65_RedRoses

The evening kicked of with a welcome from Rebecca Peel, our social media director. Rebecca introduced the first plenary speakers, Nimisha Mukerji and Kat Dodds who talked about the experience with the 65_RedRoses project. Nimisha is the co-Director, of 65 Red Roses a documentary film. Kat is the founder of Hello Cool World, a communicate agency specializing grass roots campaigns for non-profits and independent films.

65_RedRoses is a documentary film on the lives of Eva Markvoort and her two online friends who all battled Cystic Fibrosis (CF). CF is a fatal genetic disease affecting the lungs and digestive system. The name “65 Roses” comes from what children with cystic fibrosis (CF) call their disease as the words are easier for them to pronounce.

Without fully realizing it, Eva Markvoort started a global campaign for organ donation by writing about her experiences with cystic fibrosis on her Live Journal site. Sadly, on March 27, 2010, while waiting for a second transplant, her breath ran out. She was 25. The documentary, website and campaign site is her legacy. 65_RedRoses aims to leave viewers with a new appreciation of life and the digital world. To keep up to date on the latest developments, search for #4Eva on Twitter.

With Glowing Hearts

Next up was Jon Ornery, the producer of With Glowing Hearts, and social media guru Kemp Edmonds, who spearheaded the social media efforts to raise funds and promote the film. With Glowing Hearts tells the story of the 2010 Winter Games’ effect on Vancouver from the perspective of people directly impacted by the Olympics: downtown eastside residents, bloggers, photographers, activists, proponents and opponents.

In order to complete the film, Jon, Kemp, and director Andrew Lavinge created the “Tweet and Toonie Torch Relay.” This is a crowd-sourced social media campaign to promote the film’s message and help raise the $10,000 needed to complete the film, $2 at a time. Special props were given to east-side resident and citizen journalist, April Smith.  April is still drawing attention to the film through her social media activism in the DTES.

HiVE Vancouver

The last plenary speaker was Jeremy Murphy, the man behind HiVE Vancouver, our hosts for the night. The HiVE is an up and coming sustainability and creativity co-working space in downtown Vancouver. It will be home to non-profit organizations, small businesses, social entrepreneurs and independent contractors all working in creative and sustainable industries.

The HiVE will provide co-workers with a great work space, awesome networking opportunities, and access to the knowledge, capital and resources that will help them project change. Check out Rebecca’s interview with Jeremy for more information on him and HiVE Vancouver.

You can’t project change without the right tools!

The second half of the evening was dedicated to workshops. There were two sessions of there concurrent workshops. Since I wasn’t alble to be three places at once. I’ll rely on some notes from my friend, Tracy Bains and the twitosphere. Here are some key takeaways from each workshop:

Being Strategic Using Twitter

Stephanie Michelle Scott of Wildfire Effect and Monica Hamburg led back to back workshops on Twitter basiscs. Their discussion was truly old school as Stephanie and Monica illustrated their points with stand up board twitter signs! Through their workshops, Stephanie and Monica created a few new social media converts, who will now go out and project their own change through social media!

Photograph by @masalapuri on TwicPic

Inside HootSuite

Kemp Edmonds led another set of back to back sessions on how to maximize what Hootsuite, a Twitter dashboard has to offer. Kemp offered his insider expertise on how to use Hootsuite to help even most the most advanced twitter user improve theri ability to project change Some of his most useful tips included how to use Hootsuite analytics tools, the geo-location search function and how to mass schedule tweets. You can find out more about these subjects and more at http://learn.hootsuite.com.

Transforming the dialogue: How questions & media can create change

Camille Jensen from Axiom News led this workshop. Axiom News is and organization “committed to sharing stories about movements making a difference.” Camille illustrated how the questions we ask will create thr stories we tel. She refered to Peter Block, a writer and consultant, who noted that: “If you want to change the world – or the culture – all you have to do is change the conversation.”

Camille also talked about generative journalism: telling positive stories to support positive change.

Photograph from @check_your_head on TwicPic

Taking offline community organizing online

Ajay Masala Puri led this session that was based on the question: What is the purpose of engaging on social media unless you can make a difference? His main take aways were to avoid the temptation of “over-institutionalising” your message and instead take complex issues and make them simple for your friends and followers to digest. Doing so will allow many more friend and followers to connect with your message.

Ajay suggests creating your ideas offline, take them online to gain momentum, then back offline for execution. He talked about how, by following thrice strategy he was able to leverage just 15 of his Facebook friends to attract thousands of people to an event.

Final Reflections

All in all this was an incredible event that taught something to everyone who attened, regardless of their level of social media knowledge. It was great to see people completely unfamiliar with social media, not only being invited to attend an event, but being welcomed and guided. It is always cool to see somebody learn what a # is for the first time.

Photograph from @smcyvr on YFrog

—Yuri @yuriartibise

EPIC Expo was a huge success this past weekend as thousands of people flooded Vancouver’s Trade and Convention Centre to learn more about sustainable development and about what they can do to help project change. I thought I would show up early on Saturday morning, but when I arrived, the space was already flooded with people eager to experience the event. EPIC featured over 300 vendors and several guest speakers who shared their ideas and information concerning sustainable development.

For The Doughnuts! Strombo Mediates Fair Trade Banana VS Poverty Gorilla video featured below.

For me, working closely with Rebecca Peel (our social media director), I was kept busy. Since Rebecca learned that I own my own digital SLR, I become responsible for capturing Fair Trade Vancouver’s main stage presentation, getting shots of interviewees at the Projecting change booth — which happened to include at least one Canadian icon (George Stroumboulopoulos), and making sure to grab images of the events and activities around the Expo — one of which involved an EPIC standoff between The Fair Trade Banana and Poverty Gorilla. While all of this was happening, I also tried to get photos of the faces responsible for making the Fair Trade Pavilion a main attraction. But I guess that’s what happens when you work with Rebecca. From her team of promoters who provided Twitter updates all weekend, to the people involved in putting together some impressive video interviews, Rebecca and the people around her can be a force to be reckoned with. It wasn’t until my second day that I managed to sneak away and experience some of the great foods, fashion, and emerging products presented at the show.

Of course, I enjoyed every minute of working with Fair Trade Vancouver and Projecting change. It’s no wonder that both groups have been making waves in Vancouver and across the country. Both organizations are full of bright and energetic volunteers that all have a passion for projecting change. Walking up and down the pavilion, there were costumed characters dressed as Fair Trade Bananas, the infamous Poverty Gorilla, tea kettles, coffee beans, chocolate, and soccer balls. They were such a hit that they were asked to perform a fashion show in the Eco Fashion pavilion. And although they did a great job of looking good, they did an amazing job running events and activities and providing information on Fair Trade and supporting its vendors.

There has been a lot of growing support for Fair Trade in Vancouver and it was great to see so many people engaged in learning more about the different vendors and their products and how they were supporting communities around the world.

Fair Trade Vancouver also presented on the Main stage where a member of Common Ground held interviews with the personalities behind the Fair Trade movement. Members of different organizations that support Fair Trade had a chance to show their faces and share their voices in explaining why Fair Trade is important and how they’ve been successful. To close off the presentation, there was the always-popular Fair Trade Banana-dance performance and then a cake-cutting to celebrate the timeliness of World Fair Trade Day.

World Fair Trade Day Celebration – Cutting the cake with Avery Gottfried Andrea Reimer, Adriane Carr, Mark Abbott (from left to right)


Fair Trade Bananas doing the Banana Dance on the Big Stage at Epic Expo!

Checkout all the amazing Fair Trade vendor displays and freshly handcrafted Fair Trade mascot costumes in our Flickr album!

Tomorrow I’m going to break a window. Whatever the proverbial breaking of the window is, I think a good documentary should do that.

One of the biggest highlights for Projecting Change was the George Stroumboulopoulos interview conducted by Rebecca Peel at the Projecting Change booth. During the interview, Strombo stressed the importance of people getting up to support movements and the impact a festival like Projecting Change could have in creating those movements. It’s one thing for a few dedicated people to go out and create films about change, but it’s up to people and audiences to support these events and the ideas behind them. Catch the full interview Epic Moment With George Stroumboulopoulos.

Fair Trade Vancouver also got some video time with Strombo as he offered his services in officiating an arm-wrestling showdown between the Fair Trade Banana and the Poverty Gorilla. It was an intense event where both contenders were locked in an EPIC struggle where it wasn’t clear who would eventually come out on top. With perseverance however, the Fair Trade Banana was able to topple the Poverty Gorilla in a win that was symbolic for the efforts and the change made by Fair Trade supporters around the globe. Not only did Strombo show his support by stealing the prize of Fair Trade doughnuts, he also promoted Fair Trade and Fair Trade Vancouver in the opening to his main stage presentation.

For the Doughnuts!

While it was great to see a name like George Stroumboulopoulos tout such an event, what’s more impressive is that so many people came out to support and learn about sustainable development. The EPIC Expo was about giving people the opportunity to engage with new ideas and to share their knowledge. Thank you everyone who came out this last weekend to help make EPIC a huge success. This is the support that we need to create change. Be sure to come down to Projecting Change Film Festival to WATCH, ENGAGE and then of course ACT.

-Bryce Tarling – @brycetarling

Social Media is transforming the way we communicate with one another. I’m living proof of this. How? I moved from Phoenix, Arizona to Vancouver just over a week ago. Before social media, I would have spent, weeks, if not months and years trying to figure out who’s who and what’s what. It would have taken even longer to meet people and build friendships. Longer still to find opportunities to engage with the community. But—thanks to Twitter—within my first week here, I’ve not only met some really cool people; I’ve already begun to get involved here and project change.

A Stranger in a Not-So Strange Land,

When I knew I would be moving to Vancouver, I started seeking out people on social media sites like Twitter and Facebook. I began finding out about what was going on in town and what events were upcoming. One of the first Vancouverites I met online was Rebecca Peel, who was looking for help spreading the word about the Projecting Change Film Festival. We emailed back and forth and before I knew it I was a member of the Projecting Change social media team.

This anecdote shows the true power underlying social media tools. If a guy from the desert can arrive in Vancouver and begin projecting change almost instantly, imagine what people like you who already have built a community here can do.

Social Media Club Vancouver is Here to Help

Yes, social media can feel daunting to some, and trivial to others, but with a basic understanding, social activists, advocates and change makers will find tools like Twitter and blogs can amplify our ability to project change.

This is why I’m so excited to be part of the team that is hosting the “Projecting Change with Social Media” workshop with Social Media Club Vancouver (SMCYVR).

SMCYVR is a proud community partner of the Projecting Change Film Festival. They will be kicking it off with a distinctively social twist on Tuesday May 17th at the HiVE Vancouver, a brand new innovation work space located at 128 W Hastings, Suite #210.

This Workshop Is Going to Rock!

Whether you are a complete newbie, or a season specialist. SMCYVR has brought together a stellar team of social media masters and mavens to help social change makers like yourself better share our work through social media channels. Throughout the evening you will get to choose from a variety of sessions focused on answering your social media questions and exploring powerful tools and techniques in new communications. Rather than the usual one way training sessions, these workshops will be highly interactive. Our goal is to give you tangible skills and knowledge that you can use immediately to project change in your community.

For just $20 dollars you will get access to specialists who usually charge several time more for their time and insights. Better yet, you will get a unique opportunity to engage and interact with them in an imtimate setting. All proceeds go to the 2011 Project Change Film Festival.

Learn from Vancouver’s Best

I’m particularly looking forward to meeting Kemp Edmonds. Kemp is an educator, strategist and speaker, who is not only the Vice President of Social Media Club Vancouver, but also the Program Coordinator at Hootsuite University If there is a better guy in Vancouver to talk about social media or teach you the ins and outs of the popular Twitter client, Hootsuite, I’m not sure who it could be.

Another speaker I’m interested in meting is Ajay Masala Puri. Ajay is an advocate for community empowerment. For the past ten years, he has been projecting change through volunteering, working and providing important research to improve the lives of many marginalized populations including at-risk youth, visible minorities, sex workers, and people suffering from mental health issues and addictions. Ajay will be leading an interactive workshop to help guide you in building your social movement, both online and off.

Other notable speakers include Monica Hamburg, Stephanie Michelle Scott of Wildfire Effect Consulting, Camille Jensen from Axiom News. You can find the entire schedule on the SMCYVR site.

Register Today! TICKETS

Due to the interactive nature of the sessions, there will be very limited seating, so get your ticket now!

Details

Date: Tuesday May 17
Time: 6:30pm – 8:00pm
Location: The HiVE Vancouver
Address: 128 W Hastings, Suite #210
Tickets: $20, All proceeds to Projecting Change Film Festival 2011. Purchase HERE.

—Yuri @yuriartibise