Last Tuesday’s Projecting Change Through Social Media was an incredible event. A partnership between by SMCYVR and the Projecting Change School Media team, it was held at the soon-to-be finished HiVE Vancouver.  The HiVE is a 9,000 square foot collaborative workspace for sustainability and creativity focused people located at 128 West Hastings Street in downtown Vancouver.

65_RedRoses

The evening kicked of with a welcome from Rebecca Peel, our social media director. Rebecca introduced the first plenary speakers, Nimisha Mukerji and Kat Dodds who talked about the experience with the 65_RedRoses project. Nimisha is the co-Director, of 65 Red Roses a documentary film. Kat is the founder of Hello Cool World, a communicate agency specializing grass roots campaigns for non-profits and independent films.

65_RedRoses is a documentary film on the lives of Eva Markvoort and her two online friends who all battled Cystic Fibrosis (CF). CF is a fatal genetic disease affecting the lungs and digestive system. The name “65 Roses” comes from what children with cystic fibrosis (CF) call their disease as the words are easier for them to pronounce.

Without fully realizing it, Eva Markvoort started a global campaign for organ donation by writing about her experiences with cystic fibrosis on her Live Journal site. Sadly, on March 27, 2010, while waiting for a second transplant, her breath ran out. She was 25. The documentary, website and campaign site is her legacy. 65_RedRoses aims to leave viewers with a new appreciation of life and the digital world. To keep up to date on the latest developments, search for #4Eva on Twitter.

With Glowing Hearts

Next up was Jon Ornery, the producer of With Glowing Hearts, and social media guru Kemp Edmonds, who spearheaded the social media efforts to raise funds and promote the film. With Glowing Hearts tells the story of the 2010 Winter Games’ effect on Vancouver from the perspective of people directly impacted by the Olympics: downtown eastside residents, bloggers, photographers, activists, proponents and opponents.

In order to complete the film, Jon, Kemp, and director Andrew Lavinge created the “Tweet and Toonie Torch Relay.” This is a crowd-sourced social media campaign to promote the film’s message and help raise the $10,000 needed to complete the film, $2 at a time. Special props were given to east-side resident and citizen journalist, April Smith.  April is still drawing attention to the film through her social media activism in the DTES.

HiVE Vancouver

The last plenary speaker was Jeremy Murphy, the man behind HiVE Vancouver, our hosts for the night. The HiVE is an up and coming sustainability and creativity co-working space in downtown Vancouver. It will be home to non-profit organizations, small businesses, social entrepreneurs and independent contractors all working in creative and sustainable industries.

The HiVE will provide co-workers with a great work space, awesome networking opportunities, and access to the knowledge, capital and resources that will help them project change. Check out Rebecca’s interview with Jeremy for more information on him and HiVE Vancouver.

You can’t project change without the right tools!

The second half of the evening was dedicated to workshops. There were two sessions of there concurrent workshops. Since I wasn’t alble to be three places at once. I’ll rely on some notes from my friend, Tracy Bains and the twitosphere. Here are some key takeaways from each workshop:

Being Strategic Using Twitter

Stephanie Michelle Scott of Wildfire Effect and Monica Hamburg led back to back workshops on Twitter basiscs. Their discussion was truly old school as Stephanie and Monica illustrated their points with stand up board twitter signs! Through their workshops, Stephanie and Monica created a few new social media converts, who will now go out and project their own change through social media!

Photograph by @masalapuri on TwicPic

Inside HootSuite

Kemp Edmonds led another set of back to back sessions on how to maximize what Hootsuite, a Twitter dashboard has to offer. Kemp offered his insider expertise on how to use Hootsuite to help even most the most advanced twitter user improve theri ability to project change Some of his most useful tips included how to use Hootsuite analytics tools, the geo-location search function and how to mass schedule tweets. You can find out more about these subjects and more at http://learn.hootsuite.com.

Transforming the dialogue: How questions & media can create change

Camille Jensen from Axiom News led this workshop. Axiom News is and organization “committed to sharing stories about movements making a difference.” Camille illustrated how the questions we ask will create thr stories we tel. She refered to Peter Block, a writer and consultant, who noted that: “If you want to change the world – or the culture – all you have to do is change the conversation.”

Camille also talked about generative journalism: telling positive stories to support positive change.

Photograph from @check_your_head on TwicPic

Taking offline community organizing online

Ajay Masala Puri led this session that was based on the question: What is the purpose of engaging on social media unless you can make a difference? His main take aways were to avoid the temptation of “over-institutionalising” your message and instead take complex issues and make them simple for your friends and followers to digest. Doing so will allow many more friend and followers to connect with your message.

Ajay suggests creating your ideas offline, take them online to gain momentum, then back offline for execution. He talked about how, by following thrice strategy he was able to leverage just 15 of his Facebook friends to attract thousands of people to an event.

Final Reflections

All in all this was an incredible event that taught something to everyone who attened, regardless of their level of social media knowledge. It was great to see people completely unfamiliar with social media, not only being invited to attend an event, but being welcomed and guided. It is always cool to see somebody learn what a # is for the first time.

Photograph from @smcyvr on YFrog

—Yuri @yuriartibise

Social Media is transforming the way we communicate with one another. I’m living proof of this. How? I moved from Phoenix, Arizona to Vancouver just over a week ago. Before social media, I would have spent, weeks, if not months and years trying to figure out who’s who and what’s what. It would have taken even longer to meet people and build friendships. Longer still to find opportunities to engage with the community. But—thanks to Twitter—within my first week here, I’ve not only met some really cool people; I’ve already begun to get involved here and project change.

A Stranger in a Not-So Strange Land,

When I knew I would be moving to Vancouver, I started seeking out people on social media sites like Twitter and Facebook. I began finding out about what was going on in town and what events were upcoming. One of the first Vancouverites I met online was Rebecca Peel, who was looking for help spreading the word about the Projecting Change Film Festival. We emailed back and forth and before I knew it I was a member of the Projecting Change social media team.

This anecdote shows the true power underlying social media tools. If a guy from the desert can arrive in Vancouver and begin projecting change almost instantly, imagine what people like you who already have built a community here can do.

Social Media Club Vancouver is Here to Help

Yes, social media can feel daunting to some, and trivial to others, but with a basic understanding, social activists, advocates and change makers will find tools like Twitter and blogs can amplify our ability to project change.

This is why I’m so excited to be part of the team that is hosting the “Projecting Change with Social Media” workshop with Social Media Club Vancouver (SMCYVR).

SMCYVR is a proud community partner of the Projecting Change Film Festival. They will be kicking it off with a distinctively social twist on Tuesday May 17th at the HiVE Vancouver, a brand new innovation work space located at 128 W Hastings, Suite #210.

This Workshop Is Going to Rock!

Whether you are a complete newbie, or a season specialist. SMCYVR has brought together a stellar team of social media masters and mavens to help social change makers like yourself better share our work through social media channels. Throughout the evening you will get to choose from a variety of sessions focused on answering your social media questions and exploring powerful tools and techniques in new communications. Rather than the usual one way training sessions, these workshops will be highly interactive. Our goal is to give you tangible skills and knowledge that you can use immediately to project change in your community.

For just $20 dollars you will get access to specialists who usually charge several time more for their time and insights. Better yet, you will get a unique opportunity to engage and interact with them in an imtimate setting. All proceeds go to the 2011 Project Change Film Festival.

Learn from Vancouver’s Best

I’m particularly looking forward to meeting Kemp Edmonds. Kemp is an educator, strategist and speaker, who is not only the Vice President of Social Media Club Vancouver, but also the Program Coordinator at Hootsuite University If there is a better guy in Vancouver to talk about social media or teach you the ins and outs of the popular Twitter client, Hootsuite, I’m not sure who it could be.

Another speaker I’m interested in meting is Ajay Masala Puri. Ajay is an advocate for community empowerment. For the past ten years, he has been projecting change through volunteering, working and providing important research to improve the lives of many marginalized populations including at-risk youth, visible minorities, sex workers, and people suffering from mental health issues and addictions. Ajay will be leading an interactive workshop to help guide you in building your social movement, both online and off.

Other notable speakers include Monica Hamburg, Stephanie Michelle Scott of Wildfire Effect Consulting, Camille Jensen from Axiom News. You can find the entire schedule on the SMCYVR site.

Register Today! TICKETS

Due to the interactive nature of the sessions, there will be very limited seating, so get your ticket now!

Details

Date: Tuesday May 17
Time: 6:30pm – 8:00pm
Location: The HiVE Vancouver
Address: 128 W Hastings, Suite #210
Tickets: $20, All proceeds to Projecting Change Film Festival 2011. Purchase HERE.

—Yuri @yuriartibise