Recap of Projecting Change Through Social Media

Yuri Artibise gives us a recap of the Projecting Change Through Social Media event we co-presented with Social Media Club Vancouver on Tuesday, May 17th.

Last Tuesday’s Projecting Change Through Social Media was an incredible event. A partnership between by SMCYVR and the Projecting Change School Media team, it was held at the soon-to-be finished HiVE Vancouver.  The HiVE is a 9,000 square foot collaborative workspace for sustainability and creativity focused people located at 128 West Hastings Street in downtown Vancouver.


The evening kicked of with a welcome from Rebecca Peel, our social media director. Rebecca introduced the first plenary speakers, Nimisha Mukerji and Kat Dodds who talked about the experience with the 65_RedRoses project. Nimisha is the co-Director, of 65 Red Roses a documentary film. Kat is the founder of Hello Cool World, a communicate agency specializing grass roots campaigns for non-profits and independent films.

65_RedRoses is a documentary film on the lives of Eva Markvoort and her two online friends who all battled Cystic Fibrosis (CF). CF is a fatal genetic disease affecting the lungs and digestive system. The name “65 Roses” comes from what children with cystic fibrosis (CF) call their disease as the words are easier for them to pronounce.

Without fully realizing it, Eva Markvoort started a global campaign for organ donation by writing about her experiences with cystic fibrosis on her Live Journal site. Sadly, on March 27, 2010, while waiting for a second transplant, her breath ran out. She was 25. The documentary, website and campaign site is her legacy. 65_RedRoses aims to leave viewers with a new appreciation of life and the digital world. To keep up to date on the latest developments, search for #4Eva on Twitter.

With Glowing Hearts

Next up was Jon Ornery, the producer of With Glowing Hearts, and social media guru Kemp Edmonds, who spearheaded the social media efforts to raise funds and promote the film. With Glowing Hearts tells the story of the 2010 Winter Games’ effect on Vancouver from the perspective of people directly impacted by the Olympics: downtown eastside residents, bloggers, photographers, activists, proponents and opponents.

In order to complete the film, Jon, Kemp, and director Andrew Lavinge created the “Tweet and Toonie Torch Relay.” This is a crowd-sourced social media campaign to promote the film’s message and help raise the $10,000 needed to complete the film, $2 at a time. Special props were given to east-side resident and citizen journalist, April Smith.  April is still drawing attention to the film through her social media activism in the DTES.

HiVE Vancouver

The last plenary speaker was Jeremy Murphy, the man behind HiVE Vancouver, our hosts for the night. The HiVE is an up and coming sustainability and creativity co-working space in downtown Vancouver. It will be home to non-profit organizations, small businesses, social entrepreneurs and independent contractors all working in creative and sustainable industries.
HiVE Vancouver Logo

The HiVE will provide co-workers with a great work space, awesome networking opportunities, and access to the knowledge, capital and resources that will help them project change. Check out Rebecca’s interview with Jeremy for more information on him and HiVE Vancouver.

You can’t project change without the right tools!

The second half of the evening was dedicated to workshops. There were two sessions of there concurrent workshops. Since I wasn’t alble to be three places at once. I’ll rely on some notes from my friend, Tracy Bains and the twitosphere. Here are some key takeaways from each workshop:

Being Strategic Using Twitter

Stephanie Michelle Scott of Wildfire Effect and Monica Hamburg led back to back workshops on Twitter basiscs. Their discussion was truly old school as Stephanie and Monica illustrated their points with stand up board twitter signs! Through their workshops, Stephanie and Monica created a few new social media converts, who will now go out and project their own change through social media!

Stephanie Michelle Scott using real live twitter blocks like @ during her Projecting Change Through Social Media workshop

Photograph by @masalapuri on TwicPic

Inside HootSuite

Kemp Edmonds led another set of back to back sessions on how to maximize what Hootsuite, a Twitter dashboard has to offer. Kemp offered his insider expertise on how to use Hootsuite to help even most the most advanced twitter user improve theri ability to project change Some of his most useful tips included how to use Hootsuite analytics tools, the geo-location search function and how to mass schedule tweets. You can find out more about these subjects and more at

Transforming the dialogue: How questions & media can create change

Camille Jensen from Axiom News led this workshop. Axiom News is and organization “committed to sharing stories about movements making a difference.” Camille illustrated how the questions we ask will create thr stories we tel. She refered to Peter Block, a writer and consultant, who noted that: “If you want to change the world – or the culture – all you have to do is change the conversation.”

Camille also talked about generative journalism: telling positive stories to support positive change.

Camille Jensen from Axiom News leading a workshop at Projecting Change Through Social Media

Photograph from @check_your_head on TwicPic

Taking offline community organizing online

Ajay Masala Puri led this session that was based on the question: What is the purpose of engaging on social media unless you can make a difference? His main take aways were to avoid the temptation of “over-institutionalising” your message and instead take complex issues and make them simple for your friends and followers to digest. Doing so will allow many more friend and followers to connect with your message.

Ajay suggests creating your ideas offline, take them online to gain momentum, then back offline for execution. He talked about how, by following thrice strategy he was able to leverage just 15 of his Facebook friends to attract thousands of people to an event.

Final Reflections

All in all this was an incredible event that taught something to everyone who attened, regardless of their level of social media knowledge. It was great to see people completely unfamiliar with social media, not only being invited to attend an event, but being welcomed and guided. It is always cool to see somebody learn what a # is for the first time.

 Team picture from our Projecting Change with Social Media event

Photograph from @smcyvr on YFrog

—Yuri @yuriartibise

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